This book is about increasing the probability of success–a playbook for entrepreneurs.

You’re an entrepreneur and should already be thinking about how to get rich – filthy rich – before you write one line of code or define the service you plan to offer. If you die, you die. But you should not die without dreaming about a house in the Hamptons and a private jet. This is why you never sleep.

Start-Ups DECLASSIFIED can help. It’s a must read because it describes the real start-up process based on actual cases – not “theories” about how to create, grow or exit start-ups. The book offers lessons learned for every step of the start-up process ranging from ideation to fundraising to scaling to exiting – as well as a real description of how the sometimes-audacious cast of characters actually behaves. Every lesson is grounded in experience. It’s a practical book full of insider analyses, observations and lessons from start-up cases where the author was “in the room.”

This book describes the real start-up process – not the one described by pundits or the uninitiated – followed by the steps necessary to cut through the articles, books and TED talks about how to “do” start-ups. Start-Ups DECLASSIFIED is a playbook for entrepreneurs.

Start-Ups DECLASSIFIED says the quiet things out loud. The book is about increasing the probability of success. It leapfrogs the nonsense that permeates startup myths and movies. If you’re a serious entrepreneur, you will love this book.